How to combine user feedback with your web analysis & improve the overall customer experience
Web analytics tools are designed for viewing, measuring, and analyzing “what” is happening on a site. Getting insights into the “what” information on a site is a helpful and necessary first step, but without the “why is this happening?” information you lack the key element for making improvements on your digital properties. By combining web analytics with Voice of Customer (VoC) studies, you can fill in the gaps and improve the overall customer experience.
How to combine user feedback with your web analysis & improve the overall customer experience.
4 Key Concepts You'll Take Away from this eBook:
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