Content marketing Leaders plan to increase content marketing related program spend by an average of 31% (compared with 19% for Followers) and content development budgets by 22% (compared with 18% for Followers).
Aberdeen's research suggests that video is a significant and growing part of the content marketing media mix. Based on data collected in April and May 2013 for Aberdeen's July 2013 Alchemy of Intent: Content Marketing in the Lead-to-Revenue Cycle report, this Analyst Insight explores key trends in video-based content marketing, looking at both the adoption of video by Leaders, as well as the performance of companies incorporating video into their content mix. Spoiler: Leaders are not only more likely to incorporate video into the content mix, companies using video are more effective in content marketing and report better performance in several key metrics.
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