"Content Marketing and the Road to Revenue: Answering the Questions"
Map content marketing to the buyer's journey and get on the road to revenue.
This report provides a framework for developing a content marketing strategy that aligns to key stages of the buyer's journey. It's the content marketing companion to Aberdeen's April 2014 Roadmap to Revenue report.
The Road to Revenue is Paved with Buyers' Critical Questions
The tollgate framework provides a starting point for content planning
Your content must provide the answers to your buyers' “critical questions” at each tollgate
The Content Marketing Guide on the Roadmap to Revenue