In this guide from Bazaarvoice, we examine how shopping has evolved, the role of CGC in the offline buyer's journey, and how online CGC is increasingly translating to in-store sales.
Our latest guide will teach you everything you need to know about the phenomenon of ROBO (research online, buy offline) and how it could be impacting your marketing programs already. Download this guide to learn how ROBO and reverse showrooming trends are changing, exclusive ROBO stats across 12 key product categories, and how marketers can make the most out of their ROBO opportunities.
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