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How to build your new member online journey

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"How to build your new member online journey"

6 steps to improving new member engagement, satisfaction and retention online

Acquiring new members is the lifeblood of any membership organisation. In this hectic digital age, membership organisations risk being left behind when it comes to optimising their new member journeys for the best possible impact. Part of the problem is that many organisations were created long before the internet took over our daily lives. In those days, members tended to be happy with receiving some free books, a magazine, an annual members event, or simply the knowledge that they were part of an exclusive club.

But times have changed, and membership organisations in the 21st century have a much higher bar to reach. Living in a digital age highlights a number of critical concerns for organisations looking to flourish. One of these is your target audience. In its search for new members, your organisation will undoubtedly be targeting young people. Many of these ‘Millennials’ (and younger) have been brought up in a primarily digital environment.

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