FiercePharma Marketing is a twice per week email briefing for Drug company marketing teams and brand managers, sales managers and sales reps, C-suite, plus advertising and media agencies, sales and marketing consultants, and others with a professional interest in pharma marketing.
FiercePharma Marketing is the leading source of news on consumer advertising, DTC trends, new drug launches and more. Competition and rivalries as new therapies near market, availability and market impact of new research data, DTC campaigns and disease-awareness efforts, sales and marketing strategies for reaching physicians and relieving pressure from payers, the “empowered patient” affect, how technology and innovation such as big data, social media, new sensor/tracking technologies, and narrowly targeted marketing and advertising mechanisms are changing the game.
Geographic Eligibility: USA, Asia, Europe only
Offered Free by: FierceMarkets
See All Resources from: FierceMarkets
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