The second edition of this handbook is written to encourage calculated iteration within your email marketing program.
Whether you are new to email marketing or a seasoned veteran looking to add a wrinkle in your lifecycle campaigns, their process breaks down the actionable steps to improve the accuracy and effectiveness of your email communications. It starts with identifying how to aid the subscriber at each funnel stage, and finishes with the safe arrival in their inbox. Actually, in the spirit of innovation the process is never quite complete, as the journey ends and begins with testing and optimizing your email campaigns.
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