The answer is not necessarily more "marketing hype," contrary to conventional wisdom on this critical topic
This classified briefing cites the faults with social media / web marketing for financial advisors / insurance agencies and then what to do that 80 percent of the industry ignores / does not understand.
Consider this: “I don’t throw darts at a board, kid. I bet on sure things.” – Gordon Gekko. “Wall Street.” Directed by Oliver Stone, 1987.
So when social media and internet marketing are not netting new clients / production for an insurance agency / financial advisors, simplifying the sales lead generation programming is the simpler, low-tech maneuver a business economist puts to work.
This is playing at an advanced level versus simply enlisting more marketing minds, social media, internet and creativity.
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