The 2017 UPS Pulse of the Online Shopper™ survey reveals a changing retail landscape where online shoppers purchase more from international retailers, shop more on mobile devices and rely more on marketplaces. These behavioral shifts are driven by the desire for better prices, unique products and increased convenience.
Mobile matters more than ever for consumers and retailers as it’s projected to become a $250 billion market by 2020, with U.S. mobile retail sales accounting for 48.5% of retail e-commerce sales.1 As of November, 2016, more users are accessing the internet from mobile devices than desktop computers2 which is an unprecedented shift already having a significant impact on shopping.
In terms of discretionary spending, mobile commerce (m-commerce) growth is far outpacing e-commerce and brick-and-mortar.3 Over the past five years shoppers have simply become more comfortable using their mobile devices to research and buy online resulting in more time and money channeled via m-commerce. The projections for continued growth in m-commerce make it essential that retailers of all sizes be properly positioned to provide an optimal experience via mobile devices.
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