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Getting the most out of marketing partnerships

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"Getting the most out of marketing partnerships"

How are CMOs approaching partnerships?

We wanted to understand the perception of partnership at a CMO level. Is the approach to partnership changing? How does it fit into a wider acquisition strategy? What challenges are CMOs facing when it comes to the channel?

Alongside CMO Australia and the IDG Research team, we surveyed 50 C-Level Marketers and Executives in Australian organizations to understand their approach to partnership marketing.

Discover the partnership trends and insights from in this research report.

Download the research report today!

Offered Free by: Partnerize
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