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"Marketo & Vidyard Present: How to Use Video Content and Marketing Automation to Better Engage, Qualify, and Convert Your Buyers"
You wouldn't go for a run without the details of a weather alert, so why are you scoring leads without video?
Vidyard & Marketo team up to teach you how to use video and marketing automation to better engage, qualify and convert buyers.
In this eBook, you'll learn:
- Why video is an important component of your marketing programs
- How to use video strategically for lead generation
- Why video and your marketing automation platform are a powerful combination
- How to lead score with video
- What video marketing metrics you must track to align with video goals and measure success
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