10 Steps and Calculations to Develop your Content Formula
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"10 Steps and Calculations to Develop your Content Formula"

Use this cheat sheet to help you develop your content formula.

With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now so departments can focus on the areas that yield the most benefit to the bottom line.

This cheat sheet comes from the book, The Content Formula, by Michael Brenner and Liz Bedor.  

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