A valuable, insightful guide to innovation management and marketing for any industry.
This book is about doing the right thing and doing things right. It is meant for dreamers, revolutionaries, Macintosh aficionados, and all the people who want to learn about the Macintosh Way.
Part One: An introduction to the Macintosh Way. It covers the history of Macintosh and provides an analysis of what the Macintosh phenomenon means.
Part Two: “Doing the Right Thing” covers the work environment, products, marketing, and customer support; these are the foundations of a great company.
Part Three: “Doing Things Right” covers the details of running a business right, such as evangelism, distribution, user groups, trade shows, PR, demos, motherships, competitions, presentations, and of course, dating and marriage.
Guy Kawasaki is the chief evangelist of Canva, a graphics-design online service, and an executive fellow at the Haas School of Business at U.C. Berkeley. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
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