"Native Advertising Trends 2016 - The News Media Industry"
Are you curious about the current state of native advertising in the news media industry?
Would you like to know what news media publishers have to say when asked about the expected revenue from native advertising?
This annual report provides answers to:
How news media publishers view native advertising in general
Budget expectations for native advertising in the news media industry
Threats and opportunities according to news media publishers
How the news media publishers measure native advertising effectiveness
Case studies showcasing how native advertising is integrated as a content format in the news media product portfolio
The findings in this report are based on answers from 156 news media executives (each representing their own company) in 48 countries, each sharing thought-provoking insights on this pressing industry advertising topic. The research represents the largest, most comprehensive native ad survey in the news media industry to date.
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