How to Prepare Contact & Account for an Account-Based Marketing Strategy
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"How to Prepare Contact & Account for an Account-Based Marketing Strategy"
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Among B2B communities, 2016 brought upon several new concepts, trends and technologies…

But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

Download ZoomInfo’s latest eBook to step-by-step guide for optimizing account & contact data to support an account-based marketing strategies, including:

  • Data-driven approach to account selection
  • Understanding the importance of contact data
  • Best practices to managing contact & account data


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